Enhancing your exhibition stand with audiovisual content can significantly attract attention, engage visitors, and leave a lasting impression. With fantastic screens, immersive content, and impressive sound, you can become the exhibitor everyone talks about at the event. In this edition of our blog, we look at how your presence at an exhibition can be enhanced by using audiovisual content on your exhibition stand.
What types of audiovisual content could you use at an exhibition?
Technology is everywhere you look these days, and if you are not seen to be connected to the latest trends, you can find yourself falling behind very fast. That is why the steps we cover later will help you remain at the forefront of your industry and help you engage with new and existing customers in a way illustrates your innovation and brand capabilities.
Audiovisual content can be used at an exhibition through a variety of mediums, any at events throughout the country, we see bespoke modular display stands deliver vibrant, interactive and memorable brand messages through video, gamification and sound. Consider the following as options you could incorporate into your exhibition stand design for the best in audiovisual content:
- Augmented or virtual reality
- Interactive touch screens
- Immersive sound systems
- Interactive flooring
- Fitted video walls
- Live-streaming capabilities
- Interactive lighting
- Social media walls
The top tips for getting the most out of audiovisuals at an exhibition
Once you have worked through the ideas you want to incorporate into your exhibition stand, you should investigate how audiovisuals will work at the event. Consider whether it suits the audience you are presenting to, and what your end goals of utilising this tech are. Below are our top tips to get the most out of using sound and video.
1. Understand Your Audience:
Tailor your content to the preferences and interests of your target audience. Consider demographics, industry trends, and the purpose of your exhibition. A video that doesn’t resonate or a sound that doesn’t fit the vibe of the event can detract people from viewing your stand or spending long enough investigating it.
2. Create Compelling Content:
Develop high-quality, visually appealing content that aligns with your brand message and goals. Use clear and concise messaging to convey information. Keep content dynamic and interesting to maintain audience attention. Perhaps factor in an element of gamification or social media to encourage interaction that reaches beyond just that of the event. Perhaps, look to schedule different videos at different times of the day and promote what content is being shown when you feel it relevant.
3. Choose the Right Equipment:
Invest in the highest-quality audio and visual equipment for your budget. Consider the size and layout of your exhibition stand to determine the appropriate screen sizes, speakers, and other equipment. You should also liaise with the exhibition manager or venue management to find out if you will have sufficient access to power for the needs of your stand.
4. Interactive Displays:
Implement touchscreens or interactive displays to encourage engagement. This can involve games, quizzes, or product demonstrations that visitors can control. People love to interact, and pressing a screen to learn more can often be more appealing than listening to a member of the sales team delivering their sales patter. Don’t forget their importance though. Having them on hand to interact with the people enjoying visual displays is what will help you secure those leads.
5. Use Branded Graphics:
Design your exhibition graphics and visuals to help reinforce your brand identity and make your stand more memorable. This should be obvious to anyone, but all too often, we see brands trying to stand out and instead, losing their identity. Benefit from exhibition graphics being crafted by a professional team so they can get the tone just right for your event.
6. Utilize Sound Wisely:
Ensure that any audio content is at an appropriate volume to avoid disturbing neighbouring booths. Use sound strategically, such as for product demonstrations, to attract attention or create impactful messages. You may have purchased or rented the most powerful highest-quality equipment, but it may not need to be used to the maximum at every opportunity!
7. Tell a Story:
Craft a narrative that takes visitors on a journey. Use visuals and audio to create a cohesive and engaging story about your brand, products, or services.
8. Live Demonstrations or Presentations:
Schedule live demonstrations or presentations to showcase your products or services. This adds a personal touch and provides opportunities for direct interaction. People love to see the product or the service in use to get an understanding of how it works, what it is, and why it benefits them. With your audiovisual equipment set up, you can not only present a live demo or presentation, but also have it broadcast on the screens or streamed on social media.
9. Incorporate Social Media:
Display social media feeds or hashtags related to the event to encourage visitors to share their experience online and look at how some of your presentations or demos could be live-streamed. This can extend your reach beyond the physical exhibition.
10. Provide Comfortable Seating:
If space allows, include comfortable seating areas where visitors can relax and absorb your audio/visual content without feeling rushed. If you have scheduled a presentation, offering people seating can go some way to making it feel more welcoming.
11. Capture Contact Information:
Integrate a system to capture visitor contact information through interactive elements or by offering downloadable content. This helps in post-event follow-ups. You could do this via the on-screen interaction, QR codes on the display or simply your sales team engaging with the people who have watched a display or interacted with the VR, AR or interactive screens.
12. Test Beforehand:
Importantly, ensure all audio/visual equipment is tested and functions properly before the event. This includes checking for compatibility issues and having backup plans in case of technical glitches. Run through a demo before the event, both at your workplace and the event venue. This will save not only time at the exhibition itself, but also the embarrassment of it not working or going wrong just as you launch into a demo.
By carefully planning and integrating audio/visual elements into your exhibition stand, you can create a memorable and impactful experience for visitors, ultimately contributing to the success of your participation in the event. But the content HAS to be relevant to your brand and not detract too much from your face-to-face interaction. However, remember the power of face-to-face engagement and don’t use audio/visual content on your stand to replace that human contact. If you want to be the leading exhibitor at the next event, contact the Nomadic Display experts at Starlight Exhibitions. With reconfigurable exhibition stands suited to all events as well as an exhibition stand installation service, you can focus on the event itself whilst we take care of your displays.
